Company Background Mahindra & Mahindra, M&M, the major auto maker in India, is the flagship of the Mahindra Group. M&M is truly a multi product company with global presence, credible technical tie up and world class products to gain foot even in most developed auto markets. The Company was set up in 1945 as Mahindra and Mohammed. The company first traded steel with suppliers in England and United States. The company began assembling complete knock down Jeeps in 1949. The company soon branched out into manufacturing agricultural tractors and light commercial vehicles. M&M is known for utility vehicles and tractors in India and operate two main units. Its automotive division, the company’s oldest unit founded in 1954, makes jeeps and three wheelers. M&M’s farm equipment sector, formed in 1963 during India’s green revolution, manufactures tractors and industrial engines. M&M also produces military vehicles. The company has eight plants located throughout India. M&M rapidly grew from being a maker of army vehicles to major automobile and tractor manufacturer. M&M initiated a process of product enhancement and globalization. It made strategic acquisition of plants in China and the United Kingdom and has three assembly plants in the USA. M&M has partnerships with global companies like Renault, Nissan, Internat...
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