Categorie: IPO / Secondary Offering
Submitted about 1 year ago by
Bobj
, Account Executive
at Salesforce
Creditcards.com For most people, credit card means money. For others it means debt. CreditCards.com has turned into a bazaar where one can compare and apply for credit cards. Given that the whole of US runs on credit cards, citizens are flooded with loads of offers. Significant resources are devoted to marketing the cards to new and existing cardholders. An overview of such initiative gives us an idea as to just how useful this site is in terms of cost savings. Synovate's Mail Monitor® says only 0.3% of U.S. consumers succumbed to temptations out of 6 billion direct mail credit card offers that were mailed in the year 2005. Internet has become the alternate marketing strategy to generate business. Internet now represents a small portion of the total marketing expenditures by credit card issuers. TNS Media Intelligence says approximately $106.5 million was spent on the Internet marketing credit cards to U.S. consumers. With the outsourcing wave focused on reducing costs, Internet will offer a cost effective marketing channel. CreditCards.com Inc is in the business of online credit card activities. Essentially provides a vast database of all kinds of credit car...
More...
Submitted about 1 year ago by
Bobj
, Account Executive
at Salesforce
1 comments ↓
WEB CONSULTANT / PASTOR at LIGHT OF THE WORLD CHRISTIAN CENTER